friend is an ai-powered wearable companion that listens, responds, and supports you like a true friend. the system includes a pendant that captures your words and a phone app that delivers thoughtful messages. to start a conversation, simply touch the center of the pendant and speak your mind. friend offers pithy, context-appropriate responses and can engage in extended discussions about life, the universe, and everything in between.

the friend pendant is a carefully sculpted circular orb, designed to be pleasant to touch and hold. it's housed in a removable case attached to a lanyard, available in a delightful array of colors. want to match your pendant to your mood or outfit? just swap in a new case for a fresh look.

in collaboration with friend, bould design crafted an intuitive user experience, industrial design, and identity concept. the result is a product that people instantly connect with, making interactions feel natural and effortless. making friends has never been this easy. 

product launched:
2024

contributions:
industrial design