Vestaboard, the Connected, App-Controlled Split Flap Display, Starts Shipping to Customers

Vestaboard is a new modern, more intimately sized take on the vintage split-flap displays used in train stations the world over. Its mesmerizing mechanics can be used to inspire anyone with a profound daily quote, display menu specials or warmly welcome guests. The mobile app lets you update your Vestaboard from anywhere or automate messages. The color flaps make it possible to compose artful, multi-hued compositions.

As Vestaboard’s strategic design partner, Bould Design worked closely with a highly dedicated team of engineers and technologists to develop a seamless user experience addressing everything from industrial design, branding, and typography to installation through a no-stone-unturned design process.

The design puts the emphasis on the characters and the message. The ‘Bits’ (character units) were optimized to maximize the size of the character and minimize the space between letters. A low-key brushed anodized aluminum frame elegantly wraps the display. It’s all about the message.